As a mobile site owner, knowing who your visitors are and how they engage with your content is critical.

• Track the number of unique visitors, total visits
  and pages consumed on your site
• Monitor user engagement metrics such as
  length and depth of visit
• Identify the location of your visitors and the
  mobile operators and devices used to access
  your website

AdMob Mobile Analytics gives you the ability to compare the quality of your traffic by analyzing visitor and usage information by the following traffic sources:

• Advertising partner or specific advertising
  campaign
• Search provider with detailed information
  on top keywords
• Referrals from other mobile sites
• Direct traffic to your mobile site

Monitoring the performance and usage of individual pages on your mobile site will help you to optimize to the needs of your mobile audience.

• Analyze page views, visit duration, and
  bounce rate for each page on your site
• See which pages your visitors land on when
  they arrive at your site
• Determine which pages have the highest exit rates

AdMob Mobile Analytics allows you to measure the goals specific to your mobile site or campaign. For example, track the following metrics:

• The percentage of visitors who downloaded
  an item from your site
• Conversion rates for all your advertising
  or marketing partners
• The percentage of visitors who logged into
  an account